Of course back then people didn't live forever and ever the way they do now ....

Happy days.

They didn't know about dying from causes of preventable death back then so the motorcyclist can enjoy his cigarette in blissful ignorance as he poses a snapshot is taken of sunny Sunday afternoon outing.

No helmets, seatbelts or child restraints, just good company and the wind in your hair.

Now-a-days we know better and lest anyone slip back into the bad habits of days of yore we have the Advertising Standards Authority to pull up anybody who might imply, however inadvertantly, that a boy might have  leaped into a river without adult supervision in a television commercial.